The NFL gets into gambling: what the exclusive casino sponsorship with Caesars will mean for football fans

2024-25 NFL Computer Predictions and Rankings sponsorship how to get into sport betting gambling football exclusive casino caesars After years of outright contempt for gambling, the National Football League has brokered a deal with Caesars Entertainment Corp., which will impact football fans and casino players alike. Caesars is currently the largest casino operator in the US and the fans have long been awaiting to see the NFL enter the gambling world.

From rejection to golden deals

Until recently, the NFL famously avoided to get involved with gambling and sports betting. The NFL claimed that gambling was one of the biggest threats it could face, and it was one of the most vocal opponents to sports betting and its effects on the game. But the NFL surprised everyone earlier this year when it announced that Caesars Entertainment would be its first-everofficial casino sponsor“. Insiders expect an arrangement of $30 million-per-year for the next three years.

Last year, the Supreme Court’s decision to overturn the Professional and Amateur Sports Protection Act allowed states to legalize sports wagering. The ruling directly resulted in the NBA, NHL and MLB partnering up with MGM Resorts International, Caesars’ biggest competitor, and in the more recent deal between Caesars and the NFL.

What does this deal mean for me?

Although the exclusive deal has not mentioned sports gambling as such, it certainly represents exciting opportunities for football and gambling enthusiasts. As of now, Caesars can use NFL trademarks so that fans can expect to find NFL branded items in casinos near them. Fans might also be able to witness NFL exclusive events in selected casinos and hotels. For instance, Caesars Rewards members can rejoice at the possibility to experience the unique NFL Draft Party, taking place at the famous Caesars Palace in Las Vegas. For the few unlucky ones unable to fly out to Vegas straight away, do not despair, Casinorange.com got you covered! You can try your luck at some of the best online casino games until NFL events come to your favourite casino.

Hopefully, the recent merger between Caesars and Eldorado Resorts Inc. will increase the NFL offerings for fans. Although both companies failed to mention the NFL sponsorship during the official deal announcement, we can already speculate on how the newly largest casino company in the US will make most of this partnership for gambling fans who love football.

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What Does the Post-PASPA Gambling Landscape Hold for the United States?

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In May of 2018, the US Supreme Court overturned the earlier PASPA ruling that had effectively outlawed any form of sports betting in the country. While there had been some notable exceptions, mostly in illegal form, it was clear that the United States was entering a new era,

As we head towards the end of the year, it’s a good opportunity to reflect on the decision and to assess the pros and cons of legal sports gambling across America.

Early Adopters

It’s fair to say that the PASPA ruling has led to a trickle of developments as opposed to a flood. When America got the go ahead on sports betting, some of the biggest names in the industry made an early move and we saw some gambling floors built in established Las Vegas casinos.

Betting operations also moved to the racetrack and some early sports sponsorship deals were struck between operators and clubs across America. A high profile merger also took place between a well known brand and a US Daily Fantasy Sports (DFS) site so there were some early movements in the wake of the decision. To date, only a few states have adopted sports betting and the forecast for growth remains steady rather than spectacular.

A report in November 2018 claimed that in two years, the number of American states allowing sports betting would grow to 24 but is this a good move or are there concerns about the developing situation?

Building the Coffers

One of the clear benefits of introducing sports betting would be the additional revenue that each individual state stands to earn. Back in August of 2018, a report carried out by Oxford University suggested that the industry could provide a $14 billion boost to the US GDP on an annual basis and the performance of the gambling sector in other countries indicates that this is no wild claim.

Over in the UK, reports show that the gambling industry there brings in close to £14 billion annually so, in a country as vast and as populous as the United States, there must be scope to hit the $14 billion mark.

Keeping it Clean

Legalised betting will also help to bring the practise out of the underground and away from the world of criminal activities. The US has its own problems and in other countries where sports betting is outlawed, the criminals find a way to carry on regardless.

Elsewhere, the PASPA ruling has also opened the door for official sports sponsorship and some brands have been quick to adopt this. The NBA and NHL have been lining up betting partners while soccer side the Las Vegas Lights secured a high profile sponsor to bring much needed funds into the club.

The Potential Downsides

When the announcement from the US Supreme Court was made in May, there were some dissenting voices and that’s to be expected. Among the concerns was the issue of gambling addiction which can be evident in other countries while some sports governing bodies felt that legalised sports betting could usher in the spectre of match fixing.

A further concern may be brought to life as the situation develops: As individual states in the US choose to adopt sports betting, there is a school of thought suggesting that those that delay or refuse to allow the practise may see a rise in illegal activities.

There are some points to consider but on the whole, the outlook for sports betting in the United States is a positive one and it will be fascinating to see the situation develop through 2019 and beyond.