While discussions continue about running back pay scales and Russell Wilson’s preseason workload, Jefferson remains without a contract extension, and it seems that no one is concerned about it. Recent reports suggest that Jefferson himself isn’t worried, but perhaps he should be.

Jefferson, the reigning Offensive Player of the Year, still has two years left on his rookie contract. He is set to earn $2.4 million in the 2023 season, with an estimated $19.7 million in 2024 from his fifth-year option. While it may seem like there is still time for contract talks, Jefferson’s value to the Vikings cannot be understated. He is one of the most valuable non-quarterbacks in the NFL and a key factor in the team’s success.

Wide receivers are prone to injuries, and although Jefferson’s injuries are not career-threatening, it raises concerns about his future earning potential. Many NFL teams have used administrative tactics to suppress a player’s value, and it is uncertain if the Vikings would do the same if something were to go wrong.

There could be various reasons why Jefferson hasn’t pushed for a contract extension yet. He may want to enter the market alongside fellow receiver Ja’Marr Chase, engaging in a game of big-money negotiations. However, this depends on the Cincinnati Bengals’ ability to manage their finances and pay Chase accordingly.

Another possibility is that Jefferson is waiting for the upcoming free-agency cycle to assess the market. However, the 2024 free-agent class is more likely to witness a depression in wide receiver contracts, rather than a boom period like in 2022.

Perhaps the issue lies with the Vikings, as contracts are a two-way street. If this is the case, a few cryptic messages from Jefferson could signal his dissatisfaction and rally support from fans. However, the Vikings may struggle to afford Jefferson next year if he replicates his 2022 performance.

Hopefully, Jefferson is waiting for the right opportunity to make his case. As he is not only the face of the Vikings but also one of the faces of the NFL, his value is constantly increasing. It is crucial for the Vikings to address his contract situation and ensure he is compensated accordingly for his contributions to the team.